INA–Follow up
The American electronics giant Apple has revealed its intention to raise prices on its products in the coming period, attributing this to the sharp increase in memory chip costs resulting from the artificial intelligence boom and the limited ability to bear these escalating financial burdens.
The Wall Street Journal quoted Apple CEO Tim Cook, in an interview monitored by the Iraqi News Agency (INA), as saying that "price increases have become inevitable and unavoidable." He added that "the company has made every effort to absorb the massive increase in expenses instead of passing them on to consumers, but this situation is no longer sustainable."
The global electronics industry is facing increasing pressure due to a shortage of memory chips and their continuously rising prices for months, a consequence of the rapid expansion in the construction of AI data centers, which semiconductor companies are prioritizing in production at the expense of consumer devices.
While Cook did not specify the exact timing of the price increase or the list of products affected, all eyes are on September, the expected launch date for Apple's next generation of products, most notably the iPhone 17 series.
Apple has successfully maintained stable prices for its products for many years thanks to long-term supply agreements. However, current pressures have already prompted many competitors in the PC and video game sectors to raise their prices, with other major companies warning they may take similar steps to cope with soaring production costs.